Straight & Arrow

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Straight & Arrow is a screen printing studio based in Gippsland, Australia. It was created in 2012 as a passion project that ran parallel to a PhD thesis on ethical clothing. With the PhD completed, we now incorporate our expertise in the marketing of ethical clothing with the screen printing process.

Straight & Arrow provides screen printing for businesses, community groups and people looking for a custom, bespoke item. For more information about these services, a quote or inquiries about wholesale orders, Bryce can be reached through the contact section of the online shop or at bryce@straight-and-arrow.com.

For more information regarding the research into ethical clothing, Bryce has also co-authored a number of articles, including:

Vaughan Reimers, Bryce Magnuson, Fred Chao, (2016) "The academic conceptualisation of ethical clothing: Could it account for the attitude behaviour gap?"

Vaughan Reimers, Bryce Magnuson, Fred Chao, (2017) "Happiness, altruism and the Prius effect: How do they influence consumer attitudes towards environmentally responsible clothing?"

Bryce Magnuson, Vaughan Reimers, Fred Chao, (2017) "Re-visiting an old topic with a new approach: the case of ethical clothing"

For a look into the Straight & Arrow workshop, photographer Andrew Northover shot Bryce in action on film in his Gippsland-based workshop. The resulting shots can be viewed here.